The complacency is staggering: just another hot summer, a flooded street, a crop failure. We are accepting this extraordinary deterioration as normal
Recently, I overheard a conversation in a cafe where someone described their toast as “awesome”. I felt myself bristle. Not because the toast wasn’t good – I didn’t taste it – but because I remember a time when “awesome” meant something that inspired awe: towering mountains, the vastness of the night sky, the haunting song of a humpback whale. Now it’s being used to describe breakfast.
“Fantastic” has met the same fate, shedding its fantastical origins to become a synonym for “great”. Meanwhile “literally” has been so thoroughly abused that it can now mean something that is, quite literally, not literal.
