In year of extreme weather, ad agencies found to be building Big Oil’s image as integral to family life and security
“It’s that time of the year again,” the Abu Dhabi National Oil Company told Emiratis in a Ramadan advertising campaign. “Where tanks are always full – for night after night of majlis hopping.”
When you think about fossil fuels, you might think of offshore oil platforms flaring gas in rough seas, the US/Iran war, or the greenhouse effect heating up the world’s climate. A new report argues, however, that what Big Oil wants you to think about is family, friends and faith instead.
