September 25, 2026
1 min read

Toys are us: the adults swapping scrolling for Lego, remote control cars and sewing

To escape the stresses and strains of adulting, more people are choosing to rekindle their love for childhood toys, games and pastimes

A growing number of adult enthusiasts are rediscovering their love for Lego, helping to fuel a surge in sales that has increased the Danish toymaker’s revenues by 21%.

But Lego isn’t the only childhood pastime people are returning to. We spoke to people who have rediscovered old hobbies about what drew them back. For some, returning to an old pastime offers an escape from the pressures of adult life, while for others it is a chance to reconnect with a younger version of themselves.

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