In an age of superhero fatigue, Marvel’s best shot is to think small, and outside the box

Sebastian Stan says he pitched Marvel a mid-budget thriller starring his Winter Soldier character. Perhaps the studio should give it – and other modestly scaled vehicles – the green light

Blink a little and you might think we are back in 2019. The latest Spider-Man film, Brand New Day, has just passed $2.4bn at the global box office, to become the third-highest grossing film of all time behind Avatar and Avengers: Endgame. Meanwhile Avengers: Doomsday is reported to have already earned more than $50m in US ticket presales alone, despite the fact that it doesn’t come out until December. Clearly we are in the middle of a superhero renaissance.

And yet it doesn’t really feel like it, largely because it is something of a turnaround for Marvel, after a pretty disappointing 2025 in which all three of the studio’s releases underperformed. Captain America: Brave New World took $415m worldwide, Thunderbolts* managed $382m and even the well-reviewed The Fantastic Four: First Steps stalled at $521m, against a reported $200m budget. These are hardly Madame Web numbers but they do suggest there is still a problem about what to do with all those superheroes who cannot sustain a $300m multiversal extravaganza.

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