Premixed drinks are ultra-processed products but their marketing claims create a ‘health halo’ that takes the focus away from the harms of alcohol, researchers say
Premixed alcoholic drinks are not known for their health benefits. But that hasn’t stopped a boom in products being marketed with “better for you” claims designed to appeal to younger, more health-conscious drinkers.
Labels such as “low sugar”, “gluten-free” and “low carb” are being used in advertising to promote the products, and social media influencers spruik the products under the hashtag #healthydrinking.
Melissa Davey is Guardian Australia’s medical editor
Antiviral is a fortnightly column that interrogates the evidence behind the health headlines and factchecks popular wellness claims
