Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks painted to look like Mister Softee and in one case even copying the brand’s familiar jingle, according to federal court documents. “Mister Softee takes its…
Mister Softee goes hard on NYC copycat ice cream trucks as lawyer warns they’re coming after wannabes
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